Constant Contact Guide to Email Marketing by Eric Groves

By Eric Groves

The top e-mail advertising and marketing enterprise indicates you ways to create high-impact, reasonably cheap campaigns

Email advertising is an extremely low-cost strategy to determine and construct relationships that force company luck. yet, it will possibly even be a problem as the inbox is a adversarial surroundings. even if your electronic mail is noteworthy--or an demanding waste of your customer's time--depends in your skill to stay to stay the basics of excellent advertising and actual courting building.

The consistent touch advisor to electronic mail Marketing offers most sensible practices and relationship-building ideas from America's best e-mail advertising company. With over 280,000 small enterprise and non-profit consumers, consistent touch is continually trying out and studying what works and what doesn't, and it's all the following. There's no different electronic mail consultant out there that gives this point of complete, sensible suggestions. no matter if you're beginning your individual small company or have to develop on a shoestring funds, this booklet gets you up to the mark fast.

Learn about:
• Ten electronic mail pitfalls that might get your small business into trouble
• Ten issues your buyers count on you to do
• The "soft" advantages of electronic mail marketing
• utilizing electronic mail together with different advertising and marketing efforts
• How 4 forms of permissions could make or holiday your strategy
• development an e-mail record that's worthwhile and effective
• developing helpful content
• deciding on an efficient, expert electronic mail format
• making sure your emails are brought, opened, and read

With The consistent touch consultant to e mail Marketing, you'll learn how to stay away from the typical error of e mail advertising, supply your shoppers content material they love, and mix a good electronic mail business plan together with your conventional advertising and marketing efforts--giving you far more bang on your advertising dollar.

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Additional resources for Constant Contact Guide to Email Marketing

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At Constant Contact, we consider our national radio campaign to be an Awareness Marketing campaign. Email marketing is not a marketing medium that is typically thought about as something used to create awareness. However, if you do email marketing well, awareness can be generated through word-of-mouth referrals. Stage Two: Acquisition Marketing: The Process of Driving the Aware to Take Action This form of marketing is typically easier to track than awareness marketing. At Constant Contact, we consider the marketing efforts that drive traffic to our web site to be Acquisition Marketing and we track each source based on volume, quality, and longevity.

The following sections provide four windows into the kinds of benefits you can expect in return when you focus your email marketing on building toward trust instead of just promoting transactions. Each section includes a benefit and a real-life example of a business that has derived the benefit using email marketing to develop trust. These are the same benefits we strive for at Constant Contact, and they have made us very successful. Use our experience, and the following examples, as a guide so you can start recognizing and building valuable relationships of your own through your email marketing.

Whenever we talk about going out for dinner, it is the first restaurant that comes to mind. It’s our first pick because the food is great, and more importantly, the wait staff recognize us when we walk in the door. In fact, it was actually the actions of one employee, Jenn, that won us over on our first visit. She learned the names of our children, asked us what we wanted for dinner, and had the kitchen create her favorite salad, which was not on the menu. She also made sure to welcome us back each time we returned to the restaurant.

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