By Lynn M. Pearce
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Additional info for Business Plans Handbook, Volume 20
The primary users of residential care services are men and women who cannot live safely in their own homes, but do not require the full-time skilled nursing care provided by convalescent hospitals. The targeted client market for the services provided at Summer Gardens RCFE is comprised of people who are 65 years of age and older. Of the 167,958 people in Aaron county aged 65 and older, 76,520 are over the age of 75. Many of these elderly adults are single or widowed individuals who may have outlived other relatives and friends.
Regardless of the economy, there will be an elderly population. If funds run out and the elderly are placed on SSI, or if I would need to admit some residents whose only source of income was SSI, I would be guaranteed some payment from the state. In the unlikely event that this would occur to some of my clients, it would decrease the amount of profit, but would not result in a negative income. KEY PERSONNEL As the owner of Summer Gardens, I will be in charge of the business operations (See Resume for qualifications).
These referral sources include the county conservators, hospital discharge planners, rehabilitation center discharge planners, day care centers, senior citizen centers, home care agencies, and independent case managers. I plan to mail a brochure describing Summer Gardens along with a cover letter announcing the opening of the new facility. I will follow up with a phone call and a request for referrals. I plan to place a continuous ad in the local ‘‘senior’’ newspaper and advertise in the yellow pages.