By James Pamment
This quantity outlines 20 years of reforms on the overseas & Commonwealth workplace (FCO), British Council and BBC international carrier – the so-called Public international relations companions. among 1995 and 2015, the FCO and its accomplice agencies in selling British effect overseas have brought significant adjustments to how, the place and with whom international relations is carried out. This designated research hyperlinks significant organisational reforms to the altering political, technological and highbrow contexts of the day. via distinctive case reviews over a 20-year interval, this learn demonstrates how and why British international relations developed from a secretive establishment to 1 figuring out its objective as an international idea chief via strategies reminiscent of public international relations, electronic international relations and tender strength. it truly is wealthy with unpublished records and case experiences, and is the main particular research of the FCO and British Council within the modern interval. From Cool Britannia to the new nice crusade through the 2012 Olympics and diplomats on Twitter, this e-book charts the speculation and perform at the back of a twenty first century revolution in British international relations. This paintings may be of a lot curiosity to policymakers and advisors, scholars and researchers, and overseas coverage and verbal exchange specialists.
“From the heady previous of Cool Britannia to the current days of the nice crusade when it comes to the Royal marriage ceremony, London Olympics and a number of different gambits in Britain's evolving try to connect with international publics, this ebook is the fundamental account of the internal workings of an essential element of up to date British overseas coverage: public international relations. James Pamment is an astute, succinct and fascinating Dante, bringing his readers on trip in the course of the coverage methods behind the curtain. We see the general public international relations equivalents of paradise, purgatory and the inferno, notwithstanding Pamment leaves us to make your mind up that's which.”
Nicholas J. Cull, writer of ‘The Decline and Fall of the USA details service provider: American Public international relations, 1989-2001’.
“A present to practitioners who are looking to do the activity higher: required studying for a person going right into a senior activity on the British Council, the united kingdom international & Commonwealth workplace and enlightened thinkers at 10 Downing highway, HM Treasury and Ministries of international Affairs all over the world. Authoritative, scholarly and exact, Pamment moves an outstanding stability among the salient information and the overarching photo. He additionally does a big carrier to these people who lived it; our toils make extra feel for what he has performed - putting them in a historic and conceptual context.”
John Worne, Director of method & exterior relatives, British Council, 2007-2015
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Additional resources for British Public Diplomacy and Soft Power: Diplomatic Influence and the Digital Revolution
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This was more than halved during the 1970s, mainly due to the fear that “there must not be an incongruity between Britain’s powers of influence in the politico-military and economic fields, and the size of her propaganda efforts” (Duncan 1969: 97). 3 Partly in response to the FAC’s criticisms of their oversight as well as trends towards increasing managerialism in the public sector, the FCO Diplomatic Wing introduced new performance management systems across all areas of activity, which included “value for money targets” each year.
2012. Toward an Ethnographic Imperative in Public relations Research. Public Relations Review 38: 522–528. FCO. 1995. Foreign & Commonwealth Office (Diplomatic Wing) Fundamental Expenditure Review. London: Foreign & Commonwealth Office. ———. 2000. Foresight Report. January 2000, unpublished. ———. 2003. UK International Priorities: A Strategy for the FCO (Cm 6052). London: Crown Copyright. ———. 2006. Active Diplomacy for a Changing World: The UK’s International Priorities (Cm 6762). London: Crown Copyright.