Asking Questions: The Definitive Guide to Questionnaire by Norman M. Bradburn

By Norman M. Bradburn

Its a textbook for my classification on survey questionnaire layout. it's a excellent textbook. one could learn and ideas are offered in an available demeanour. it really works greater if you happen to learn it with different study on query wording and cognitive interviewing etc...
I obtained the product on time, and in fine condition.

Show description

Read or Download Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences) PDF

Best marketing books

Marketing Revealed: Challenging the Myths

This ebook provides new rules and instruments throughout quite a lot of advertising and marketing actions, from product and marketplace choice and definition, to pricing, merchandising and distribution. All businesses and all managers can and will practice many of the useful suggestion awarded during this primary textual content. you may be stunned at how this publication will help switch how you promote your items.

Marketing für professionelle Dienstleistungen: Bedeutung und Dynamik der Geschäftsbeziehungen, dargestellt am Beispiel Wirtschaftsprüfung

Dr. Gertrud Schmitz ist wissenschaftliche Angestellte am Lehrstuhl für Unternehmenspolitik und advertising and marketing der RWTH Aachen.

Extra info for Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)

Example text

A. Do you happen to jog, or not? Yes No b. On the average, how far do you usually jog in terms of miles or fractions of miles? ________ miles Source: Gallup, 1978. 3. Questions on Health Care. 1. During the last year, how many times did you see or talk to a medical doctor? times 2. Is there one particular person or place where you usually go for health care? Yes No (Skip to Q. ) 3. Have you been using this person or place as your usual source of health care for . . Less than 6 months 6 months to 1 year More than 1 year but less than 3 years 3 to 5 years, or More than 5 years?

For example, most surveys ask about the educational level of the respondent. ” with three or four response categories may well serve the purpose. If, however, the purposes of your survey require that the educational level of the population be precisely estimated, you would need considerably more detail about education—making distinctions, for example, between degrees granted and years of education started but not completed. Because the way in which questions are asked is intimately tied to the purposes of the survey, there is no “standard” way to ask about personal characteristics, such as education and income.

Nevertheless, virtually all respondents were able to answer these questions, and the answers were sufficiently accurate to distinguish between respondents who had medical care readily available, those who had difficulty in obtaining care, and those who had no source of care. 2. Questions on Exercise. 1. Aside from any work you do here at home or at a job, do you do anything regularly—that is, on a daily basis—that helps you keep physically fit? Yes No 2. a. Do you happen to jog, or not? Yes No b. On the average, how far do you usually jog in terms of miles or fractions of miles?

Download PDF sample

Rated 4.56 of 5 – based on 12 votes